How to Write a Compelling Script
After more than a decade in broadcasting, I've picked up a thing or two about scriptwriting. And let me tell you, the art of scriptwriting is exactly the opposite of what most people think it is.
Many people assume that a script needs to be filled with flowery language, clever turns of phrase, and unnecessary detail to sound professional. In reality, this will kill the entire vibe of your podcast. The best scripts are those that transform complex ideas into simple, digestible forms without losing meaning or context - and that's where the true skill of a podcast producer shines through.
So here are my top tips for writing like a pro…
1. Keep It Simple and Direct
The psychology of how people listen to audio (whether it’s a podcast, the radio, or any other broadcast media) is very different from how they consume print media. Think about it: when you’re listening to your favorite show, you’re likely multitasking - whether you're commuting, at the gym, driving, or cooking. Your brain isn’t fully focused on the task at hand. You don’t have the privilege of rereading a sentence if you don't quite understand the meaning. That means scripts need to be understandable the first time they’re heard with clear and easy to digest language.
Complicated phrases and excessive detail will leave listeners lost, disengaged and probably confused. The best scriptwriters simplify sentences to their bare essentials, keeping the meaning without losing context. They analyse every sentence and use the fewest words possible to express an idea.
2. Write Short and Punchy
Building on my point above, a great podcast script avoids long-winded explanations. People have short attention spans when listening to audio content, especially when they’re on the go. As a scriptwriter, your job is to keep things concise. This doesn’t mean you should cut important details - just trim the fat, especially at the top of the show when you’re trying to draw the audience in.
Keep sentences short and punchy. Get to the point quickly before the listener switches off.
Ask clear, direct questions rather than asking multiple questions in one sentence. Overloaded questions can confuse the listener.
Avoid elaborating too much; instead, let your main points speak for themselves.
3. Think About Your Listener’s Environment
When writing your script, always keep in mind where your listener is and what they’re doing while tuning in. They’re likely consuming your content in a moment of spare time, this is a privilege! They’ve chosen to listen to YOUR podcast.
The key is to keep the content entertaining. If you start adding corporate jargon or overly formal speech, you risk losing your audience’s attention and turning them off from ever returning.
Remember, podcasts are entertainment. Even if your listener happens to work in a field relevant to the podcast they’re listening to, chances are they’re still tuning in during their spare time - so let’s make it an enjoyable experience for them! You can still get your message across without boring people to death.
4. Use Natural Conversation
A good script shouldn’t sound scripted at all. Even though you’ve planned your content, the delivery should feel as natural as a conversation between friends. This is particularly important for interview-based or conversational podcasts. Aim for:
Casual language - avoid overly stiff or formal phrases.
Real-sounding dialogue - write the way you would speak aloud, NOT how you’d write an essay, a press release or a research paper.
Space for spontaneity - even with a script, leave room for improv that can make the conversation feel more authentic.
5. Edit and Revise
Once you've written your script, don't just call it a day. Go over it with a critical eye.
Ask yourself:
Does this make sense when spoken aloud?
Can I simplify this sentence further?
Is the structure engaging for the listener?
Does it make sense to an outsider who doesn't know about this topic or organisation?
In conclusion: Entertain, don’t overwhelm.
If you follow these tips, you’ll be able to write a podcast script that not only sounds professional but also keeps your audience coming back for more.
